Where the Advisory installs the method, the Academy lets you practise it. Rehearse enterprise deals against an AI buyer, scored on the six things that decide them, and put AI to work across the commercial motion. Not modules to watch. Reps.
The moat
A buyer that fights back.
Claude plays a sceptical enterprise buyer. You sell. The engine scores you live against a six-dimension rubric anchored on documented failure modes, and shows you exactly where you are exposed. Everyone else hands you a module. You rehearse the room.
AI, put to work
It does the commercial busywork. You do the selling.
Give it an account and it returns the intelligence a good rep spends an afternoon on: the scale, the buying signals, the real personas, and the angle. Every claim tagged confirmed, signal or inferred, so nothing hallucinated ever reaches a buyer.
This is the difference between learning about AI and watching it do the work. Their roadmap ships courses on it. Ours ships the thing running.
The Prompt OS
The prompts your team runs weekly.
Not a prompt library to copy and paste. An operating system that takes the research above and drafts the outreach, the account plan, the call prep, in your voice and to the persona that holds the budget. Reviewed, source-tagged, ready to send.
The method
Reverse-engineered from real deals, not a framework off a shelf.
documented ways enterprise deals die
the failure-mode catalogue the simulation scores against
dimensions that decide a deal
discovery, value, MEDDPICC depth, positioning, technical credibility, workstream balance
structural laws of how long deals behave
reverse-engineered from a forensic study of real enterprise deals
Content is commoditised. A scored simulation, an AI engine that does the work, and a method built from real deals are not. That is what we are building.
The tools, and the proof
Certified by what you can do, not what you attended.
The GTM scorecard
A seven-dimension diagnostic of your commercial motion, on screen in minutes, with the two or three moves that matter most.
Try it now →The rubric tracker
Every simulation run scored against the same six dimensions, so you can see the line of your own improvement, not a vibe.
The Prompt OS
Research, planning, value hypotheses, outreach and call prep, as prompts your team actually runs on real accounts each week.
Who it is for
Built as journeys, not a course catalogue.
The seller
Reps against buyers who fight back, scored on the six dimensions, until the pattern is muscle memory rather than luck.
The technical founder
Hold the commercial conversation and the technical one at once, and stop being the only person who can close.
The engineer moving into revenue
Translate technical depth into commercial credibility, the exact edge that wins modern deals.
Get on the founding cohort.
The first cohort helps shape the curriculum, gets founding-member pricing for life, and the earliest access to the scored simulation. No spam, just the build and the launch.