CloseWeave Advisory
Hands-on delivery for early-stage B2B technology founders. We rebuild qualification, discovery and the value story into a repeatable motion, and put AI to work across the whole thing. Built by an operator who has closed at the enterprise level, and handed to you to own.
What we install
Five moves, from instinct to a system.
Diagnose
We study your motion the way we study enterprise deals: evidence first, not opinion. Seven dimensions, and the two or three constraints holding your number back.
Rebuild the motion
Qualification, discovery and a value story that survives a technical buyer, rebuilt into something a first hire can run, not a deck that sits in a drive.
Install AI across go-to-market
Account research, outreach, call prep and the founder's own workflows, deployed so the machine takes the busywork and your team keeps the judgement.
Run it alongside you
Operator delivery, fractionally, in real deals, until the motion holds without you in the room for every one of them.
Hand it over
You keep the engine, the playbooks and the AI workflows. We build capability, never dependency.
The AI we install
Not a claim. A running toolkit.
Most advisors say they use AI. This is the actual thing that goes into your motion: it does the account research, then drafts the outreach to the person who holds the budget, sourced and reviewed. LLM-agnostic, and yours to keep.
What it produces
Founders coached. The transformation is real.
A technically strong founder, stuck on referrals. We rebuilt pricing, qualification and outbound and coached the founder-led motion. Contributed, not closed by us.
A technical founder losing his best hours to admin. We stood up qualification and discovery and deployed AI across the workflow. Coaching outcome, the founder sold.
The engagements
Scoped to what the moment needs.
Diagnostic sprint
2 to 4 weeksA forensic read of your commercial motion, and the moves that will move your number most.
- GTM diagnostic across seven dimensions
- Qualification and value-story teardown
- A prioritised 90-day plan
- AI-workflow quick wins
Implementation sprint
8 to 12 weeksWe build the engine with you, installed as a system your first sales hire can run without you.
- The repeatable motion, documented
- Discovery and value frameworks
- AI workflows for research, outreach, call prep
- Enablement so the team owns it
Fractional
As long as it earns its placeWe run the motion alongside you, in live deals, until it holds on its own.
- Operator in the pipeline with you
- Deal strategy on the deals that matter
- The team coached in real time
- A clean exit when the motion is yours
Pricing is outcome-oriented and agreed per engagement: a fixed base with a capped success fee tied to leading indicators the work can actually influence, never commission-only.
Questions
The honest answers.
Early-stage B2B technology founders and small teams, especially technical founders selling to technical buyers, who need a commercial motion that does not depend on the founder's instinct.
No. Coaching tells you what to do. We build the engine with you and leave you owning it. Operator delivery, not advice you implement alone.
Outcome-oriented and agreed per engagement: a fixed base with a capped success fee tied to leading indicators the work can actually influence, never commission-only. Sprints are fixed scope and fixed fee.
It does the commercial busywork so your team does the selling: account research, outreach, call prep and the founder's own workflows. We build it LLM-agnostic and hand it over so your team runs it weekly.
That is the whole point. Everything is documented, the workflows are yours, and the motion is designed so a first hire can run it. We build capability, never dependency.
Start with the free diagnostic.
The GTM scorecard shows where your motion leaks before we ever speak. It is the fastest way to see how we think, and there is no call required.