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CloseWeave

How we work

We do the work with your team, then hand it over.

Every engagement has one named client, written terms and a clear end. Here is how it runs, how we charge and how we count.
Start a conversationSee how we count

Our principles

  1. Operators, not observers.
  2. We stay until the work holds.
  3. Honest numbers.
  4. We say when we have an interest.

The process

From first look to hand-over.

Each step ends with something you can check: a finding, a plan, a working process, a team that runs it.
  1. 1

    Diagnose

    Two to four weeks

    We look at the numbers, the team and the systems, and agree what to fix first.

  2. 2

    Plan

    Agreed in writing

    One plan with owners, measures and dates, shared with everyone who pays for it.

  3. 3

    Embed

    Usually eight to twelve weeks

    We do the work with your team: selling, building, running, and fixing what breaks.

  4. 4

    Hand over

    When it holds

    Documentation, a named owner and a trained team. We step back when the work runs without us.

Engagements

Ways to work with us.

Start with a diagnostic sprint, or go straight to the work when the problem is clear.

  • Start here

    Diagnostic sprint

    Two to four weeks

    A fixed-scope look at your numbers, team and systems.

    • A fixed scope and fee, agreed in writing
    • What to fix first, agreed with you
    • One written plan, with owners, measures and dates
    Start a conversation

  • Fractional leadership

    As long as the plan needs

    Senior leaders in sales, growth, technology, operations and market access, part-time and hands-on until your permanent team is in place.

    For startups and founders

  • Capital raising

    From preparation to close

    For startups and fund managers: the story, the numbers, the data room, the right investors and support from first meeting to close.

    How we help you raise

  • Deploy & Operationalise AI programme

    Usually eight to twelve weeks

    One process at a time, moved from pilot into daily operation. Each one gets an owner, a measure and controls.

    Deploy & Operationalise AI

  • Support for funds

    Fixed fee or retainer

    Companies screened against your thesis by operators, an operator's view before you invest, senior help after, and capital for your next fund.

    For investors and funds

  • Academy for teams

    Being built

    Your department learns to deploy and run AI on its own work.

    The Academy

Collaborative de-risking

Clear rules for funds and the companies they back.

Sometimes a fund and a company it backs both want our help. These four rules keep the work clean for both.

  1. One client for each piece of work, named in writing.

  2. Fees disclosed in writing to both the fund and the company.

  3. No payments that either side does not know about.

  4. If we have an interest, we say so. If it conflicts, we step back.

Fees

How we charge.

Set for each engagement and agreed in writing before work starts.
  • We work on fixed fees or retainers.
  • Part of a fee can be paid in equity, agreed in writing.
  • Some fees can be linked to commercial outcomes we can influence, such as pipeline built.
  • Introductions and transaction mandates are arranged through regulated partners.

Safeguards

Conflicts, confidentiality and data.

Each one agreed in writing, on every engagement.

Conflicts

Interests declared in writing.

We disclose any interest, including any stake we hold, in writing on every engagement. If an interest conflicts with yours, we step back.

Confidentiality

An NDA before anything confidential.

We sign a non-disclosure agreement before you share anything confidential. We name a client or publish its figures only with written permission.

Data

Your data stays where you agree.

We agree in writing what data we can see, where it stays and when it is deleted. Where we handle personal data for you, we sign a data processing agreement.

How we count

Every figure carries a label.

What kind of figure it is, and how it is measured.

The labels

Closed
Business a founder closed personally, as the seller of record. New and expansion business count together.
Influenced
Business closed by teams a founder led or sold alongside. Shown as its own figure.
Studied
Deals analysed as research, from recorded sales calls. Shown as its own figure.
Analysed
Recorded sales calls analysed as research. Shown as its own figure.
Capital
Funding brought into a company by a person in their role there.
Track record
A count from the founders' careers, such as commercial functions built from zero or countries where they have closed deals.
Client result
A client result we helped to produce. The client closed the business.
Coached
A result a client achieved while we coached them. The client did the selling.

The measures

TCV
Total contract value: the full value of a contract over its whole term.
ACV
Annual contract value: what one year of a contract is worth. Shown beside every TCV figure.
Career totals
Figures added up across both founders' careers and employers.
Employment record
Results from a person's current role, written as their record in that role, with the employer named.
Currency
US dollars. Business won in pounds is converted at 1.35 dollars to the pound.
Rounding
We round down. “About” means part of a figure is approximate, and a plus sign means at least.
Confirmation
A figure goes live once each founder it includes has confirmed it.

Questions

Before we start.

Do you invest in the companies you work with?
Yes, when the fit is right. Part of a fee can be paid in equity, and CloseWeave or its founders can invest. Any stake is agreed in writing and disclosed to every client involved.
What happens after a first conversation?
If there is a fit, we propose a diagnostic sprint with a fixed scope and fee, in writing. If there is not, we say so.
Who will we work with?
The founders lead the work themselves. Where an advisor's experience fits, we name them in writing before they join.
Do you work outside the UK?
Yes. We are based in London and work across the UK, Europe, the US, the Middle East and Asia-Pacific.

Tell us what you are working on.

We reply with questions or a time to talk. If we are not the right fit, we say so.
Start a conversationMeet the team