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CloseWeave

For startups and founders

The senior team you cannot hire yet.

Senior operators who have built commercial teams from zero help you raise, sell and scale, part-time and hands-on. They stay until your own team can run it.
Tell us about your companyTake the GTM scorecard
The founders, with our strategic advisors where their experience fits.

How we start

Three ways in. The same work.

However we meet, a senior operator joins you and does the work.

Directly

Founders who come to us.

Fractional leadership, capital raising and go-to-market, on a fixed fee or a retainer.

Through a fund

Companies our fund clients back.

A fund brings us in after it invests, on a plan the fund and the founders can both see.

As investors

Companies we invest in.

When the fit is right, CloseWeave and its founders invest, and part of a fee can be paid in equity. Then we share in your growth.

Where we help

Four problems we fix.

Where founders get stuck, and what we do about it.

  • Only the founder can sell.

    We write down how you win, then turn it into a sales process a new seller can run.

  • The first sales hire has nothing to run.

    We set up the pipeline, qualification and weekly rhythm, before your hire starts or alongside them.

  • AI is in the product but not the operations.

    We put AI into your own selling, support and admin, with an owner for each process.

  • You need to raise and the numbers are not ready.

    We get the story, the metrics and the data room ready, then help you raise.

Fractional leadership

Senior roles, part-time and hands-on.

We match the person to your company case by case, from our founders and strategic advisors. They stay until your permanent hire is in place.

  • Head of sales or revenue

    Your first commercial motion, or a reset of one that has stalled.

  • Growth and marketing

    Positioning, demand generation and launches that keep the pipeline full.

  • Fractional CTO

    Technical leadership, architecture and AI in your product and operations, alongside your engineers.

  • Operations

    The processes, systems and team structure that let the company scale.

  • Market access

    Buyers, partners and procurement in the UK, Europe, the Gulf and Asia-Pacific.

  • Partnerships and channels

    Systems integrators, resellers and technology partners as a route to market.

Capital raising

We help you raise.

The story, the numbers and the evidence investors look for, then the right investors and support from first meeting to close.
Funding the founders have brought in, from seed to Series C, as founders and in senior roles.
Capital

$150M+

Funding the founders have brought in, from seed to Series C, as founders and in senior roles.

The founders

  1. First

    Prepare

    • Pipeline evidence, a repeatable sales process and clean metrics
    • The equity story, the financial model and the data room
    • An investor strategy: which investors fit your stage, sector and region

  2. Then

    Raise

    Introductions to investors whose thesis fits your company, pitch practice, and support from first meeting to close.

    Introductions and transaction mandates are arranged through regulated partners.

Proof

Results we can point to.

From our 2025 advisory work with founders, and from the commercial functions our own founders built from zero.
$200K to $800K in 12 months for a B2B services founder, after we rebuilt pricing, qualification and the AI that gave back their time.
Client result

4x ARR

$200K to $800K in 12 months for a B2B services founder, after we rebuilt pricing, qualification and the AI that gave back their time.

Founder advisory, 2025

$1M to $5M for a B2B AI-security founder, through founder-led sales we coached.
Coached

5x pipeline

$1M to $5M for a B2B AI-security founder, through founder-led sales we coached.

Founder advisory, 2025

Commercial functions built from zero, as first commercial hire or co-founder.
Track record

5

Commercial functions built from zero, as first commercial hire or co-founder.

The founders

How it runs

Four steps, then your team runs it.

The same steps for every engagement, agreed in writing before the work starts.
How we work
  1. 1

    Diagnose

    Two to four weeks

    We look at the numbers, the team and the systems, and agree what to fix first.

  2. 2

    Plan

    Agreed in writing

    One plan with owners, measures and dates, shared with everyone who pays for it.

  3. 3

    Embed

    Usually eight to twelve weeks

    We do the work with your team: selling, building, running, and fixing what breaks.

  4. 4

    Hand over

    When it holds

    Documentation, a named owner and a trained team. We step back when the work runs without us.

GTM scorecard

Not sure where to start? Score your go-to-market.

Eighteen questions across seven areas, in about five minutes. You get a score for each area and the one move that will help most.
Take the scorecardTell us about your company

What it scores

  1. Founder time and focus
  2. ICP and positioning
  3. Sales motion and pipeline
  4. Discovery and demo craft
  5. Value articulation
  6. CRM and rhythm
  7. AI in your commercial week

Questions

Questions from founders.

How much time do you commit?
Fractional leaders work part-time, on days agreed in writing. A diagnostic takes two to four weeks. Delivery is usually eight to twelve weeks.
Which stages do you work with?
Any stage from pre-revenue onwards, including bootstrapped companies. We shape the work to the stage you are at.
Which sectors do you work in?
We work best with companies that sell to other businesses, governments or regulated industries. The team has sold AI, data and cloud technology to large enterprises.
What does it cost?
A fixed fee or a retainer, and sometimes part in equity, agreed in writing before the work starts.
Will you help us raise?
Yes. We prepare the story, the numbers and the data room, put you in front of investors whose thesis fits, and support you from first meeting to close. Introductions and transaction mandates are arranged through regulated partners.
Who would we work with?
A founder or one of our strategic advisors, matched to your company and the role, case by case.
Do you take equity or invest?
Yes, when the fit is right. Part of a fee can be paid in equity, and CloseWeave or its founders can invest. Any stake is agreed in writing and disclosed to every client involved.

Start a conversation

Tell us about your company

Tell us where you are and what is in the way. If we are not the right fit, we will say so.

Prefer email? alessandro@closeweave.com

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